WHO WE ARE

Bringing Health & Wellness Solutions to All

Medifast is building the health and wellness company of the future, designed to thrive in a GLP-1 world.* It offers a personalized approach to weight loss that combines the support of a dedicated coach, a community, tailored nutrition and a roadmap for healthy habits. This holistic program is designed to empower individuals on their weight loss journey and promote health and wellness.

OUR APPROACH

An Integrated & Holistic Solution

OPTAVIA provides support to people seeking lifestyle change as part of their weight loss journeys. Our coaches empower customers to achieve better health outcomes through fostering authentic human connections‡.

OUR APPROACH

2 Million Lives Impacted

Medifast has impacted more than 2 million lives through its Community of OPTAVIA Coaches, who teach Customers how to develop holistic healthy habits through the proprietary Habits of Health® Transformational System. Today, we are the market leader, by revenue, in the United States $7 billion weight management industry and publicly traded under MED on the New York Stock Exchange.
LEADERSHIP

“Our mission of helping customers achieve healthier lifestyles remains unchanged, but we are evolving to provide the necessary tools and resources to meet their needs.”

— Dan Chard, Chairman and Chief Executive Officer

LEADERSHIP
“We’re a mission-driven organization that is making a real difference. In partnership with our independent OPTAVIA Coaches, we’re leading a global movement that’s changing the paradigm of health and wellness as we know it. People are craving a holistic, supportive approach to managing health and wellbeing, and our Coaches are delivering just that.”

— Dan Chard, Chairman and Chief Executive Officer

AT A GLANCE

A strong financial foundation coupled with growth initiatives make Medifast well-positioned now and for the future

Company Performance

Fourth Quarter 2024 Highlights

This was an important year for Medifast, as we continued to transform our business to meet the changing nature of a health and wellness market that has been revolutionized by the rising acceptance of GLP-1 weight loss medications. As we look ahead, we believe our efforts will broaden our reach, restore revenue and profitability growth and deliver long-term value to all our stakeholders.

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Company Performance

GLP-1 User Discontinuation

Medifast addresses the full spectrum of consumer needs in today’s weight loss market – whether customers are pursuing habit-based approaches, on GLP-1s or transitioning off the medications. With up to 74% of GLP-1 users discontinuing medications within 12 months, OPTAVIA provides science-backed solutions that can set customers up for success. A comprehensive approach is critical, and we’re delivering it.

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company Performance

Fuel For The Future

Through our Fuel for the Future initiative, Medifast delivered $21M in cost savings in 2024, exceeding our initial targets. In 2025, we expect to unlock an additional $15-$20M in savings as we continue optimizing our operations.** These efficiencies allow us to reinvest in key growth areas while maintaining financial strength. A disciplined approach today fuels sustainable growth for the future.

Company Performance

2025 Priorities

Medifast is entering 2025 with a focused strategy to drive growth in an evolving weight management market. This year, we’re doubling down on:​  

  • Scaling customer growth through targeted marketing and coach-driven efforts to attract new customers and reactivate lapsed customers.​ 
  • Improving coach productivity by scaling best practices of high-performing teams and leveraging new coach education resources.
  • Advancing clinical research on OPTAVIA customers, focusing on GLP-1 medication use, lean muscle retention, and long-term weight maintenance.​
  • Expanding our product offering with new products that enhance our introductory product offer.​
  • Exploring broadening our portfolio into new health categories to address consumer needs.
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YEARS OF EXPERIENCE

40+

Medical innovation is enabling more people than ever before to access transformative health solutions.  At Medifast, we are dedicated to empowering customers to build healthy habits, and this evolving landscape provides an incredible opportunity to amplify our impact.

LIVES IMPACTED

3 million+

Driven by our coaches, OPTAVIA has impacted more than 3 million lives on their journeys to optimal health and wellbeing.

HEALTHCARE RECOMMENDATIONS

Thousands

Our health and wellness program feature clinically proven plans and scientifically designed products have been recommended by thousands of healthcare providers.

ACTIVE EARNING COACHES

Tens of Thousands

Medifast has built a network of thousands of independent active earning coaches who impact lives.

Our History 1981 Medifast is Founded

Medifast is founded, having created a proprietary formula for meal replacements distributed exclusively through doctors.

Our History 2002 Medifast Announces Listing on the American Stock Exchange

As a testament to its significant growth and success, the company goes public for the first time on the American Stock Exchange (AMEX). In 2006, Medifast joins the New York Stock Exchange (NYSE) as it continues to grow in sales and earnings.

Our History 2004 First Clinically Proven and Scientifically Designed Products Introduced

Medifast launches the 5 & 1 Plan along with the Lean & Green meal that offers an endless variety of protein and fresh veggie options to help Clients reach optimal health in delicious, new ways. The clinically proven Plan and scientifically designed products were developed by physicians, dietitians and scientists.

Our History 2008 Dr. A. Launches the Revolutionary Habits of Health® Transformational System

With Dr. A’s Habits of Health Transformational System, Clients learn to create healthy habits through small, daily changes called microHabits – often starting with achieving a healthy weight and focusing on healthy eating. It isn’t only about the food you eat, though. The program also addresses hydration, exercise, sleep, mindfulness and surroundings – with the goal of healthy habit creation in all areas of life.

Our History 2017 Introducing, OPTAVIA

There are three fundamental truths that we believe to be true: People are more successful in their health journey when they (1) have help from a Coach, (2) have the support of a Community and (3) incorporate healthy habits into their lives. These insights brought about the evolution of our brand and how we support people in their journey, now exclusively through the OPTAVIA integrated Coach model.

*Appel, L.J., et al., Comparative effectiveness of weight-loss interventions in clinical practice. N Engl J Med, 2011. 365(21): p. 1959-68; Harrigan, M., et al., Randomized Trial Comparing Telephone Versus In-Person Weight Loss Counseling on Body Composition and Circulating Biomarkers in Women Treated for Breast Cancer: The Lifestyle, Exercise, and Nutrition (LEAN) Study. J Clin Oncol, 2016. 34(7): p. 669-76; van Wier M.F., et al., Phone and e-mail counselling are effective for weight management in an overweight working population: a randomized controlled trial. BMC Public Health, 2009. 9: 6; and Donnelly, J.E., et al., Comparison of a phone vs clinic approach to achieve 10% weight loss. Int J Obes (Lond), 2007. 31(8): p. 1270-6

Our History 2020 Medifast Rings the Bell
Medifast executive leadership – along with Co-Founder and independent OPTAVIA Coach Dr. Wayne Scott Andersen, along with other independent OPTAVIA Coaches – receive the honor of ringing the bell on the New York Stock Exchange. This moment symbolizes the Company’s outstanding accomplishments made possible by the dedication of the OPTAVIA Coach Community.
Our History 2021 A Billion-Dollar Company Impacts 2 Million Lives
Medifast’s fast-growing health and wellness community, OPTAVIA, achieves $1 billion in revenue**, joining an exclusive group of the world’s billion-dollar brands. Even more important is the human impact. Independent OPTAVIA Coaches, who support Clients along their journeys to optimal health and wellbeing, reached a monumental milestone – impacting more than 2 million lives. **Based on full year revenue as of Q3 2021.
Our History 2022 Medifast Product Innovation Center Grand Opening

Medifast announces the opening of a new research and development hub, the Medifast Product Innovation Center. The workplace is designed to support innovation as the company continues to expand its focus to help customers in critical health need-states, with or without medications.

Our History 2023 Medifast announces OPTAVIA ACTIVE product line

Medifast announces OPTAVIA ACTIVE, a new line of products that are scientifically designed to support muscle health and encourages the Habit of Healthy Motion, a key component of any health and wellness journey. Led by our company’s team of researchers, food scientists, nutritionists and other scientific experts, OPTAVIA ACTIVE Essential Amino Acid (EAA) Blend and OPTAVIA ACTIVE Whey Protein are designed to address age-related muscle mass decline and support overall muscle health.

Our History 2024 Medifast collaboration with LifeMD, Inc. goes live

Medifast expands into the Medically Supported Weight Loss market through collaboration with LifeMD, Inc. The collaboration integrates LifeMD’s telehealth platform and GLP-1 offering for medically qualified patients with OPTAVIA coach-guided, healthy solution lifestyle.

Our History 2024 Medifast Launches OPTAVIA ASCEND

Medifast introduces OPTAVIA ASCEND — a new product line of high-protein, fiber-rich mini meals as well as a daily nutrient pack. These products are featured in two new science-backed nutrition plans designed for people on GLP-1 medications and those looking for help to keep weight off. The mini meals provide essential nutrients to promote muscle health, digestive health and bone health, and combined with the new plans and OPTAVIA’s holistic offer, fill a critical gap in the weight management market.

SCIENTIFIC ADVISORY BOARD

Internationally Recognized Experts in Science and Health & Wellness

Formed in 2008, Medifast’s Scientific Advisory Board serves as a part of our foundation to create scientifically valid, consumer-centric, high-quality innovations for lasting health.

This cross-disciplinary group consists of distinguished physicians, academic researchers, nutrition and health-related policy experts who work to build on Medifast’s scientific and clinical heritage, which focuses on sound approaches to weight management while exploring forward-looking wellness products, weight loss program offerings, and clinical research opportunities.

Dr. Steven Heymsfield
Dr. Steven Heymsfield
Dr. Shawn Arent
Dr. Shawn Arent
Dr. Nik Dhurandhar
Dr. Nik Hurandhar
Dr. Jessica Unick
Dr. Jessica Unick
Dr. J. Graham Thomas
Dr. J. Graham Thomas
Dr. Holly Lofton
Dr. Holly Lofton

*Medical advice, treatment, prescriptions, and the overall practice of medicine must be provided by a licensed healthcare professional. OPTAVIA and its coaches do not engage in or provide any medical services. 

‡Average weight loss on the Optimal Weight 5&1 Plan® is 12 pounds. Clients are in weight loss, on average, for 12 weeks. 

**This website contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements generally can be identified by use of phrases or terminology such as “intend,” “anticipate,” “expect” or other similar words or the negative of such terminology. Similarly, descriptions of Medifast’s objectives, strategies, plans, goals, outlook or targets contained herein are also considered forward-looking statements. These statements are based on the current expectations of the management of Medifast and are subject to certain events, risks, uncertainties and other factors. Some of these factors include, among others, Medifast’s inability to maintain and grow the network of independent OPTAVIA Coaches; Industry competition and new weight loss products, including weight loss medications, or services; Medifast’s health or advertising related claims by our OPTAVIA customers; effectiveness of Medifast’s advertising and marketing programs, including use of social media by OPTAVIA Coaches; Medifast’s inability to protect against online security risks and cyberattacks; risks associated with Medifast’s direct-to-consumer business model; disruptions in Medifast’s supply chain; Medifast’s planned growth into domestic markets; adverse publicity associated with Medifast’s products; the impact of existing and future laws and regulations on Medifast’s business; fluctuations of Medifast’s common stock market price; increases in litigation; actions of activist investors; the consequences of other geopolitical events, overall economic and market conditions and the resulting impact on consumer sentiment and spending patterns; and Medifast’s ability to prevent or detect a failure of internal control over financial reporting. Although Medifast believes that the expectations, statements and assumptions reflected in these forward-looking statements are reasonable, it cautions readers to always consider all of the risk factors and any other cautionary statements carefully in evaluating each forward-looking statement in this release, as well as those set forth in its most recent Annual Report on Form 10-K, and other filings filed with the United States Securities and Exchange Commission, including its quarterly reports on Form 10-Q and current reports on Form 8-K.